Can the Kindle Fire 2 Challenge Apple?

Today, Andrew discusses Amazon.com (NAS: AMZN) , which recently announced the release of its Kindle Fire 2. Everything about the move makes sense to Andrew, and he believes the online retail store can challenge companies such as Apple within the mini-tablet market. The improvements should look slick across the board, and the upcoming launch should prepare Amazon nicely for retailer's fourth-quarter boom.

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At the time thisarticle was published Andrew Tonner owns shares of Apple. The Motley Fool owns shares of Apple, Amazon.com, and Google. Motley Fool newsletter services recommend Amazon.com, Apple, and Google. Try any of our Foolish newsletter services free for 30 days. We Fools don't all hold the same opinions, but we all believe that considering a diverse range of insights makes us better investors. The Motley Fool has a disclosure policy.

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