Why This 1 Coffee Stock Crashed Hard in 2012

Green Mountain Coffee Roasters (NAS: GMCR) is the investing Icarus of the last 12 months. Once a multibagger stock, Green Mountain couldn't maintain its lofty growth multiples and has crashed down into value stock territory. A combination of factors including slowing growth, mounting inventory, questionable management missteps, and very public short calls have all contributed to depress shares to less than 20% of their 52-week highs. Green Mountain's slide bears more than a passing resemblance to KrispyKreme's (NYS: KKD) similarly publicized fall from grace. Both stocks became Wall Street favorites and couldn't maintain the growth commensurate with their multiple expansion after running up in price. Krispy Kreme became short-term focused with rapid expansion and pushing equipment on franchisees, and there is a growing belief that Green Mountain has done the same thing via channel stuffing and aggressive accounting.

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At the time thisarticle was published Austin Smith has no positions in the stocks mentioned above. The Motley Fool owns shares of Starbucks. Motley Fool newsletter services recommend Green Mountain Coffee Roasters and Starbucks. Try any of our Foolish newsletter services free for 30 days. We Fools may not all hold the same opinions, but we all believe that considering a diverse range of insights makes us better investors. The Motley Fool has a disclosure policy.

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