Despite strong competition from the likes of Green Mountain Coffee Roasters and McDonald's, Starbucks has managed to succeed year after year. Best-selling author Jason Jennings' latest book is The Reinventors: How Extraordinary Companies Pursue Radical Continuous Change. In this audio segment, he shares one of the keys to Starbucks' success and discusses why he believes Hewlett-Packard CEO Meg Whitman's attempts to mirror Starbucks' success are misguided.
Despite the potential for rising costs, Starbucks has been able to expand into and eventually dominate emerging markets. The Motley Fool highlights several other companies that are doing just that in a brand-new free report, "3 American Companies Set to Dominate the World". You can get instant access to the names of these companies simply by clicking here -- it's free.
The article 1 Consumer Giant's Secret Ingredient originally appeared on Fool.com.
Chris Hilland The Motley Fool own shares of Starbucks.Motley Fool newsletter serviceshave recommended buying shares of Starbucks, McDonald's, and Green Mountain Coffee Roasters.Motley Fool newsletter serviceshave recommended writing naked calls on Dunkin' Brands Group, creating a lurking gator position in Green Mountain Coffee Roasters, and writing covered calls on Starbucks. The Motley Fool has adisclosure policy. We Fools don't all hold the same opinions, but we all believe thatconsidering a diverse range of insightsmakes us better investors. Try any of our Foolish newsletter servicesfree for 30 days.
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