The Future of Starbucks as a Tech Company
The following video is part of our "Motley Fool Conversations" series, in which analyst John Reeves and advisor David Meier discuss topics across the investing world.
John and David recently read a fascinating piece that argued that Starbucks is becoming a tech company. It's been pursuing a mobile payments strategy and has embraced social networking. Ultimately, it's all about data, and those companies that "get it" will outperform their peers over the long term. John and David think Starbucks is very far ahead of its competitors in developing a digital strategy, and they feel it's a very attractive investing idea at the moment.
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At the time this article was published David Meierowns shares of Apple.John Reevesowns shares of Apple and Google. The Motley Fool owns shares of Apple, Facebook, Google, and Starbucks.Motley Fool newsletter services recommendApple, Google, and Starbucks. Try any of our Foolish newsletter servicesfree for 30 days. We Fools may not all hold the same opinions, but we all believe thatconsidering a diverse range of insightsmakes us better investors. The Motley Fool has adisclosure policy.