While it largely flew under the radar, Facebook's introduction last week of its pending Facebook Exchange service is a very positive development for shareholders in desperate need of some good news. Over time, the move should lead to better-performing advertisements with higher click-through rates given the amped-up ad targeting technology it includes. While better ad performance would be a small victory, Brenton explains how Facebook Exchange brings the company one step closer to rolling out its own third-party ad network, a key catalyst for future revenue growth.
While Facebook still has some near-term obstacles to overcome before I'll be buying shares for my own portfolio, our analysts think another Internet stock is ripe for the picking today! In our special free report, "Forget Facebook -- Here's the Tech IPO You Should Be Buying," you'll learn about another social media company that has already made investors a bundle -- and is still priced for future growth. Click here now to claim your free copy before it's gone!
At the time thisarticle was published Brenton Flynn has no positions in the stocks mentioned above. The Motley Fool owns shares of Facebook and Google. Motley Fool newsletter services recommend Google and Yahoo!. Try any of our Foolish newsletter services free for 30 days. We Fools may not all hold the same opinions, but we all believe that considering a diverse range of insights makes us better investors. The Motley Fool has a disclosure policy.
Copyright © 1995 - 2012 The Motley Fool, LLC. All rights reserved. The Motley Fool has a disclosure policy.