8 Employers Buck Outsourcing Trend, Bring Jobs Back To America

insourcing bringing jobs back to america
insourcing bringing jobs back to america

For decades, Americans watched helplessly as U.S. businesses outsourced, shipping good-paying jobs overseas. But now, the trend seems to be at least slowing a bit, as some employers are heeding President Obama's call for "insourcing."

Starbucks Coffee Co. is perhaps the latest example of a company bringing jobs back to America, a trend that some are calling "reshoring." The Seattle-based company recently turned to a struggling East Liverpool, Ohio, pottery maker -- not a Chinese one -- to manufacture 20,000 beige coffee mugs emblazoned with the chain's iconic logo, which Starbucks sells for $10 each.