8 Employers Buck Outsourcing Trend, Bring Jobs Back To America

For decades, Americans watched helplessly as U.S. businesses outsourced, shipping good-paying jobs overseas. But now, the trend seems to be at least slowing a bit, as some employers are heeding President Obama's call for "insourcing."

Starbucks Coffee Co. is perhaps the latest example of a company bringing jobs back to America, a trend that some are calling "reshoring." The Seattle-based company recently turned to a struggling East Liverpool, Ohio, pottery maker -- not a Chinese one -- to manufacture 20,000 beige coffee mugs emblazoned with the chain's iconic logo, which Starbucks sells for $10 each.