Why Zynga Fell to All-Time Lows
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What: Shares of Zynga (NAS: ZNGA) have fallen by as much as 12% today to all-time lows on continued fears of a slowdown in social gaming, sparked by bearish analyst comments.
So what: Cowen & Co. analyst Doug Creutz says that daily average unique users have fallen by 4.8 million -- to 54.2 million -- over the past month, indicating that Facebook's (NAS: FB) desktop platform is past its prime. He believes that the platform has hit a "negative inflection point" as gamers migrate toward mobile platforms.
Now what: On the other hand, Zynga is aggressively trying to move into mobile gaming, but for now still relies on Facebook for the vast majority of sales. Just as mobile is a weak spot for Facebook, it's also one for Zynga. Creutz notes that this is the second, consecutive, significant, sequential drop in daily users, which doesn't bode well for its future prospects. That figure above represents an 8.2% plunge in daily users.
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At the time this article was published Fool contributorEvan Niuholds no position in any company mentioned.Click hereto see his holdings and a short bio. The Motley Fool owns shares of Facebook. The Motley Fool has adisclosure policy. We Fools may not all hold the same opinions, but we all believe thatconsidering a diverse range of insightsmakes us better investors. Try any of our Foolish newsletter servicesfree for 30 days.