E3 2012: Ubisoft's Chris Early on what's next for its social games
Not according to Chris Early, Ubisoft VP of Digital Publishing, who took the time to chat up high in Ubisoft's booth on the show floor. "We look at three general areas for our growth on Facebook and none of them are damaged by one another. It kind of depends on the ideas we see," Early tells us. "One is strong brand re-licensing, right? And we do that because they're recognizable, and we do a great job of delivering entertainment that's true to the IP."
"I don't know if there's going to be a [horse] IP for years and years to come. We're probably not going to make a console game on it. Now, this is the second horse game in that sequence that we've seen. I think what's key for us, though, is finding a good play mechanic that resonates with the player, with a brand or an experience that people like," Early admits. "Sometimes that's a recognizable TV brand, one of our brands or something that lots of people love, [like] horses."
"I think as we continue to explore the broader genres of things like procedural drama, there's room for lots of types of play mechanics. You can argue that hidden in the mini games of House and CSI are some actual, smaller, more twitch-oriented mechanics already. I think what we're trying to do is deliver a varied set of play experiences to the player. There are moments of high anxiety and there's moments of more calm enjoyment."
"As a fan, we are giving you opportunities to engage in this IP that you enjoy, in the fiction that you like. And your play matters wherever you happen to be, whatever platform you happen to play on," Early says. "So that's a big direction you'll see us continue to do more in."
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