1 Big Thing Ford and GM Need to Fix
The following video is part of our "Motley Fool Conversations" series, in which industrials editor/analyst Brendan Byrnes and consumer goods editor/analyst Austin Smith address topics from across the investing world.
In today's edition, Brendan and Austin discuss a recent brand survey of the top 100 most valuable worldwide brands from marketing firm Brandz. One of the more interesting aspects of the list is that six automakers make the cut -- but Ford and GM do not. This shows that while both domestic automakers, and in particular Ford, are making much improved cars, many consumers still perceive foreign automakers as better, especially around the world. While both companies have done a great job turning it around and becoming profitable again, they still must fight the perception around the world that their cars are of lower quality and less reliable. It should help that Ford and GM have divested many of their peripheral brands, a move that will help consumers identify with core Ford and GM nameplates worldwide.
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At the time this article was published Austin Smithhas no positions in the stocks mentioned above.Brendan Byrnesowns shares of Ford. The Motley Fool owns shares of Ford.Motley Fool newsletter services recommendFord and General Motors. Try any of our Foolish newsletter servicesfree for 30 days. We Fools may not all hold the same opinions, but we all believe thatconsidering a diverse range of insightsmakes us better investors. The Motley Fool has adisclosure policy.
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