In today's edition of "Buy, Sell, or Hold" analyst Austin Smith puts a sell rating on Coffee Holding. It may be tempting to look at its price chart and longingly wonder if it could ever return to its 52-week high of $30.98. Unfortunately, the company is too reliant on the business of a dying coffee stock. While the company has some upside potential with its Superior Selections coffee brand and when it opens a few more doors, it's still unproven and marching into an industry with billion-dollar coffee labels and fiercely loyal drinkers. With so much uncertainty surrounding Green Mountain Coffee Roasters, and with it, Coffee Holding, Austin recommends selling.
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At the time thisarticle was published Austin smith owns shares of SUPERVALU. The Motley Fool owns shares of Starbucks, SUPERVALU, and Whole Foods Market. Motley Fool newsletter services recommend Green Mountain Coffee Roasters, Starbucks, and Whole Foods Market. Try any of our Foolish newsletter services free for 30 days. We Fools may not all hold the same opinions, but we all believe that considering a diverse range of insights makes us better investors. The Motley Fool has a disclosure policy.