1 Thing Green Mountain Can Do to Stay Relevant
The following video is part of our "Motley Fool Conversations" series, in which consumer goods editor and analyst Austin Smith discusses topics across the investing world.
After Green Mountain's big crash the other day many shareholders are asking themselves what the company can do to remain relevant? There are a few theories out there, ranging from cheaper K-Cups and new devices to buying up manufacturers, but Austin doesn't think those make sense given its situation. Instead, he thinks the company needs to do everything possible to sign the longest distribution contracts possible with its big partners like Dunkin' Brands and Starbucks. From what he can gather, its current distribution agreements aren't all that long, and the company's house of cards could come tumbling down if it can't secure the right long-term contracts before its patents expire.
Instead of making longshot bets on a Green Mountain turnaround, you should look at a company with big growth, a proven model, and that Wall Street isn't watching yet. Those are just a few of the reasons our chief investment officer has named this "The Motley Fool's Top Stock for 2012." You can learn more about this company in a special report compiled by our analysts, but it won't be available forever, so click here to read it while you still can.
At the time this article was published Austin Smith owns shares of McDonald's. The Motley Fool owns shares of Starbucks.Motley Fool newsletter services recommendGreen Mountain Coffee Roasters, McDonald's, Starbucks, and The Procter & Gamble Company. Try any of our Foolish newsletter servicesfree for 30 days. We Fools may not all hold the same opinions, but we all believe thatconsidering a diverse range of insightsmakes us better investors. The Motley Fool has adisclosure policy.