How To Promote Yourself Without Sounding Like A Braggart

By Julie Steinberg


If women grew accustomed to the idea that negotiation is a part of daily life and should be embraced, they would be a lot less squeamish when it comes to big negotiations like asking for a raise or flexible working arrangement.

So says a new book, "Pushback: How Smart Women ask -- and Stand Up -- for What They Want," penned by Selena Rezvani. Rezvani should know: She's the co-owner of Women's Roadmap, a consulting firm that helps push women into leadership roles, and has worked with clients like Comcast, Apple and Johnson & Johnson. Rezvani also wrote the book "The Next Generation of Women Leaders: What You Need to Lead but Won't Learn in Business."