Plants vs. Zombies vs. Wallets: PopCap goes merchandising crazy
PopCap's exhaustive list of partners include Bioworld, Funko, Jazwares, MjC, Trends and Walls360. But we know what you really care about: the swag. How about PvZ bracelets, a PvZ wallet or PvZ t-shirts? If that doesn't do it for you, PvZ miniature figurines are on the way featuring the disco zombie, the sunflower, the pea shooter and more.
"I definitely wouldn't say we avoided merchandise, but we did take our time to make sure we approached the opportunity in a deliberate and strategic fashion," PopCap Director of Brand Merchandising and Licensing Brennan Townley tells us. "PopCap has fielded hundreds of licensing inquiries over the last 3-4 years as consumer and partner demand continued to grow, PopCap made the commitment to develop a comprehensive licensing program. We don't take new ventures lightly and this is no exception."
Are you psyched about Plants vs. Zombies swag? What other PopCap game do you hope gets the treatment next? Sound off in the comments. Add Comment.