Will Apple Close at $700 Before May Day?

Apple's (NAS: AAPL) second-quarter report beat estimates on some numbers but missed a bit on others. Despite some disappointing news mixed in, however, the stock soared from its $560 share price before the markets opened this morning to close at $610. That is quite a surge, even for Cupertino. It seems as if the positives are definitely outweighing the negatives today, and here's why I think this trend will continue, and why Apple will end the month closer to the $700 mark than it has ever been.

The great news is really great
Apple's revenue exceeded expectations by $2.39 billion for the quarter, and earnings per share came in at $12.30, compared with the forecast of $10.04. The company's iPhone sales blew away all predictions, outselling street estimates by 4.6 million.

But the two most important numbers here, I think, are these: a 94% year-over-year profit surge, and an increase in the gross margin to 47.4%, up from 41.4% a year ago. That latter figure is huge, and it obviously contributed to the higher profit numbers. More than that, though, it shows that Apple is widening its margins, something that's always difficult to do in any business. Its ability to increase a profit margin that's already more padded than most of its competitors' bodes extremely well for the future of the company's bottom line.

The not-so-great-news isn't as important
Sure, everyone would have loved to see iPad sales trump estimates, instead of missing by an estimated 1.2 million sales last quarter. The same goes for sales of Macs, which sold 400,000 fewer units than analysts expected. But the Mac is due for a refresh, and management notes that Mountain Lion is due out this summer.

As far as guidance goes, it's a bit guarded because of the huge demand for the iPhone, which the company thought represented pent-up demand and so will be hard to beat next quarter. The same goes for the iPad, demand for which Apple expects was mostly sated by the end of March. After all, those numbers were up 151% compared with one year ago.

Niggling issues such as Apple's current court battles with Motorola Mobility (NYS: MMI) don't seem to be bothering investors much, either, and a preliminary judgment that Apple violated only one out of four of Motorola's patents may reduce the concerns regarding the tech giant's liability.

Even bad news from AT&T (NYS: T) and Verizon (NYS: VZ) regarding iPhone sales this past quarter didn't dull Apple's shine. Though Verizon saw 24% fewer iPhone activations and AT&T a whopping 43% fewer, the two companies make up only about one-third of iPhone sales these days. Overseas markets are making up the rest, and Apple has seen only minor penetration in China so far -- which means bigger numbers for the future.

Fool's take
Even if Apple Fever cools a bit in the next few days, the company certainly seems to have regained its groove. Scattered clouds had hovered over the tech giant in recent weeks, but this report has cleared the skies quite a bit, and crunching the numbers shows that Apple is taking steps to secure its future, and profits. It looks as if the doubters have finally learned their lesson, and there will be sunny weather in store for Apple from here on.

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At the time this article was published Fool contributorAmanda Alixowns no shares in the companies mentioned above. The Fool owns shares of Apple.Motley Fool newsletter serviceshave recommended buying shares of Apple and creating a bull call spread position in Apple. The Motley Fool has adisclosure policy. We Fools don't all hold the same opinions, but we all believe thatconsidering a diverse range of insightsmakes us better investors. Try any of our Foolish newsletter servicesfree for 30 days.

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