2 Stocks Hitting 52-Week Highs That Are Still Buys

Share prices can be deceiving. You'd be surprised how many investors judge stocks by their share price alone. It's a mistake to assume that a stock trading for $2 a share is cheap, while another trading for $200 a share is expensive. In order to avoid anchoring to a specific price, we should evaluate each company from a variety of angles.

Moreover, just because a stock hits a new all-time high doesn't mean it is overvalued. I took a look at some stocks that recently hit 52-week highs that I think still have room to run.

The negotiator
Shares of priceline.com (NAS: PCLN) hit a 14-year high recently. Last year, the company increased its net revenue by 41% thanks to higher bookings overseas. That sounds impressive, but can the travel-booking site sustain this wild growth? I think so. With shares trading at 19 times forward earnings, the stock looks discounted against its projected earnings growth.

A strong international presence (particularly in Europe) has fueled much of the company's growth. More than 80% of Priceline's operating income is generated outside the U.S., but there is still plenty of room left to run in emerging markets such as Asia and Latin America.

Priceline continues to show strong growth trends, leaving competitors in the dust. I think the company can sustain its growth in the years ahead, which is why I'm giving it a three-year outperform rating on my profile in Motley Fool CAPS.

Buzz worthy
Shares of Starbucks (NAS: SBUX) closed at a new high yesterday, around $59 a share. I still like the stock in spite of that, thanks to the company's strong brand, visionary leadership, and international growth. The coffee retailer is firing on all cylinders. As the face of a multibillion-dollar industry, Starbucks owns more than 17,000 stores in 55 countries. But that hasn't slowed the coffee chain's growth.

What the company is doing in Asia is nothing short of remarkable. Starbucks currently operates more than 500 coffee shops in mainland China, and the brand has had so much success in the region that management plans to triple its workforce in the country by 2015.

Another huge advantage for the Seattle-based brewer is its multiple revenue streams. Smart acquisitions have helped Starbucks move into new product categories, including its recent foray into the $3.4 billion juice market.

Meanwhile, Starbucks unveiled its Verismo single-cup coffeemaker last month, going head-to-head against Green Mountain Coffee Roasters (NAS: GMCR) and its Keurig brewer. Verismo will go on sale later this fall, and given the power of the Starbucks brand, I suspect the product will be a big hit.

From a product level to the in-store experience, execution this good doesn't happen without exceptional leadership. As long as Starbucks CEO Howard Schultz is at the helm, I'm confident the stock will continue to post record performance.

Costly bargains
I expect both Priceline and Starbucks to continue to go up from here, despite their seemingly expensive share prices. Don't sell yourself short by ignoring the obvious growth signs. Let Apple be a lesson for all: Profits are more important than price. Learn more about choosing the right stocks for your portfolio in a special report from The Motley Fool. Click here to get the free report now and you'll discover "3 Stocks That Will Help You Retire Rich."

At the time thisarticle was published Foolish contributor Tamara Rutter owns shares of Apple. Follow her onTwitter, where she uses the handle:@TamaraRutter, for more Foolish insights and investing advice. The Motley Fool owns shares of Apple. Motley Fool newsletter services have recommended buying shares of Starbucks, Apple, Green Mountain Coffee Roasters, and priceline.com, as well as creating a lurking gator position in Green Mountain, a bull call spread position in Apple, and writing covered calls on Starbucks. The Motley Fool has a disclosure policy. We Fools may not all hold the same opinions, but we all believe that considering a diverse range of insights makes us better investors. Try any of our Foolish newsletter services free for 30 days.

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