Zynga game design head: 'We're viral, but true social ... is still ahead'
"The thing that makes this different from everything we've done before really is the social element. We're still in the infancy of understanding what's possible and what it really means for a game to be social," Bates told GamesIndustry International. "Right now we're viral, but true social, where you feel like you're actually playing with your friends, not 'I'm playing here, he's playing there' is still ahead."
Bates went on to say that achieving the sense of actually playing together with friends in social games is a challenge that he looks to overcome with Zynga. The designer admitted that he doesn't know enough about the space yet to make that happen, but thinks that "finding ways to do those kinds of things would be very, very cool," Bates told the news site.
It's refreshing to hear the biggest player in social games admit that even it doesn't know everything. Bates had plenty more interesting factoids to reveal about his time with Zynga, so be sure to check out the feature in full here.
Are you glad that Zynga finally admitted it's not the end-all, be-all in social games? What is the key to truly social games? Sound off in the comments. Add Comment.