The Halo Effect Can Be Devilish on Your Returns

The following video is part of our "Motley Fool Conversations" series, in which analyst Rex Moore discusses topics across the investing world.

Today, Rex and Buck Hartzell pick up their series on the psychology of investing with a look at the Halo Effect.

Don't let the Halo Effect keep you from beaten-down bargains. The financial heavies are getting a lot of press these days. And much of it is negative. But there's one small bank that's flying under the radar. It has some of the best operational numbers you'll ever see. The Motley Fool featured it in its brand-new free report, "The Stocks Only the Smartest Investors Are Buying." We invite you to download a free copy. To find out the name of the bank Buffett would probably be interested in if he could still invest in small banks, just click here.

At the time thisarticle was published Buck Hartzell owns shares of Berkshire Hathaway. Rex Moore has no positions in the stocks mentioned above. The Motley Fool owns shares of Apple and Berkshire Hathaway.Motley Fool newsletter services recommendApple and Berkshire Hathaway. Try any of our Foolish newsletter servicesfree for 30 days. We Fools may not all hold the same opinions, but we all believe thatconsidering a diverse range of insightsmakes us better investors. The Motley Fool has adisclosure policy.

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