'Undercover Boss' TaylorMade CEO Reveals Identity To Smitten Worker

Dan Fastenberg
Matt King CEO TaylorMade
Matt King CEO TaylorMade

No industry has been exempt from the effects of the recession. Even golf. Mark King, the CEO of the world's largest manufacturer of high-performance golf equipment, TaylorMade, made that point bluntly during his appearance Friday on "Undercover Boss." "It's a challenge to get shrinking numbers to spend more money on a toy they don't need," he said.