Survey: 20 Percent of Workers Have No Clue What CEO Looks Like

Who is your CEO?

Some high-profile companies -- Facebook, for example -- have such highly visible CEOs that you don't have to work there to know who runs the place. But if you couldn't pick your own CEO out of a line up, don't worry, because you're not alone.

A new CareerBuilder survey of more than 7,000 full-time workers reveals that while 60 percent of workers have met their CEO, many -- 21 percent -- don't even know what he or she looks like. By industry, workers in business services, sales and manufacturing are most likely to have met their CEO, while a majority of workers in information technology, financial services and retail say they have not met their organization's top leader.

Location Matters

Depending on where you live, you may be better able to recognize your CEO if you are in an elevator together. Workers from the Midwest and South are least likely to know what their CEO looks like, followed by the West and East:

  • Midwest -- 23 percent
  • South -- 23 percent
  • West -- 19 percent
  • East -- 18 percent


According to the survey, workers' awareness of the C-suite falls off significantly after the CEO. Just 35 percent of workers can name all of the C-level officers at their organization, while an additional 21 percent can only name some C-level officers.

"Leadership from the C-suite can be a difficult balance. The CEO and, in some cases, other senior leaders are the face of the company both internally and externally. Meaning, they need to find a level of accessibility that allows them to connect with employees, while on the other hand, dedicate the necessary time for building relationships with outside stakeholders," says Rosemary Haefner, vice president of human resources at CareerBuilder. "Employees realize their top leaders can't know everyone on a first name basis, but they do expect their leaders to be a public symbol that embodies the organization's values."

Get To Know The CEO

Depending on the size of your company, your level or the visibility of your executives, you may never become BFF with the C-suite. Yet there are ways you can take matters into your own hands:

  • Do your research: Go to your company's website and see if there's an "About Us" or "Executive Bios" section. Bookmark the page -- chances are if there are bios, there are pictures that go along with them.
  • Speak up: If you're at a meeting with the CEO, no matter what the size, introduce yourself. Even if you just say your name, title and what you work on, the CEO will appreciate your assertiveness and will more likely than not remember your name, or at least your face. And by having a brief conversation, it'll help you remember him or her, too.
  • Make a suggestion: If you think your company's executives could do a better job of getting in front of employees, don't be afraid to say so. Most companies offer confidential employee surveys, so that's one good place to make the recommendation.
  • Volunteer: Offer to work on a high-profile client project or volunteer to help with the company's philanthropy initiative. This will give you more visibility within the company and, chances are, more interaction with the C-level.

America's 10 Highest Paid CEOs: Which Are Worth The Money?
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Survey: 20 Percent of Workers Have No Clue What CEO Looks Like

Company: GAMCO Investors (GBL)
Total 2010 compensation: $56.6 Million

GAMCO didn't do very well for investors in 2010. The price of the company’s shares was flat, considerably underperforming the S&P 500 increase of 14% that year. The company manages mutual funds and other investments for private individuals and public enterprises.

But GAMCO had a relatively good year in terms of revenue and earnings growth. Revenue rose from $218 million in 2009 to $280 million. EPS was up from $2.03 to $2.55.

Even so, based on the relatively small size of the company and GAMCO’s overall performance, Gabelli is overpaid.

Company: Aetna (AET)
Total 2010 compensation: $57.8 million

Aetna’s shares were down 7% in 2010, underperforming the S&P 500 by a large margin. But Williams’ pay was based on several factors, none of which was stock price. EPS, pre-tax operating margins and an increase in the dividend were the major measures of his performance, according to the board.

The board can make the case, persuasively, that the insurance firm had a good year financially in 2010. The company’s EPS rose from $2.84 in 2009 to $4.18 last year, even though revenue fell slightly from $28.3 billion to $27.6 billion. Williams retired in 2011. The board gave Williams a relatively reasonable package as he left, at least based on 2010 performance.

Company: Vornado Realty Trust (VNO)
Total 2010 compensation: $64.4 million

Vornado’s shares significantly outperformed the S&P 500 in 2010, up over 17% for the year. The board says it relies on EBITDA and total return to shareholders to set CEO pay. Both improved in fiscal 2010 compared to 2009 as EBITDA rose from $1.7 billion to $2.2 billion. Vornado produced strong financials on a GAAP basis as well. Net income per share rose to $3.24 in 2010 from $0.28 the year before. Revenue rose from $2.7 billion to $2.8 billion. Fascitelli is a CEO who earned what he made.

Company: Polo Ralph Lauren (RL)
Total 2010 compensation: $66.7 million

The clothing designer and manufacturer gave investors an extremely good return on their holdings in 2010, as share price jumped 35%. In the fiscal year that ended April 2, EPS rose from $4.85 to $5.91, and revenue grew by 13% to $5.7 billion.

The one question investors might ask is whether Lauren’s compensation is based on fair deliberations by his board. The CEO owns shares that hold 75.6% of the corporation’s voting rights.

Company: General Growth Properties (GGP)
Total 2010 compensation: $66.7 million

When it comes to how investors in General Growth fared, timing was a major factor: Did they buy in before or after it emerged from Chapter 11?

The company entered bankruptcy in April 2009, and it became clear as early as April 2010 that it would exit Chapter 11 later in the year. The company returned to regular operations when the final reorganization was approved last November. The gain in the company’s shares from early 2010 to the end of the year was 14-fold.

While the bankruptcy process makes it impossible to make reasonable P&L comparisons from 2009 to 2010, revenue has remained steady. Metz earned his money for those who took a chance on the company’s stock early last year.

Company: CVS Caremark (CVS)
Total 2010 compensation: $68.1 million

CVS Caremark shares underperformed the market last year, rising only 8%. That alone makes it hard to justify Ryan’s compensation. The company's financial results were also poor. Revenue fell from $98.7 billion in 2009 to $96.4 billion in 2010, and EPS fell from $2.55 to $2.49.

Company: Verisk Analytics (VRSK)
Total 2010 compensation: $68.4 million

Verisk slightly underperformed the market with its shares rising 14% for the 2010 calendar year. For that return, Coyne's pay package is extravagant. Still, Coyne should get credit for a relatively strong year in other ways. EPS rose from $0.72 in 2009 to $1.36 in 2010. Revenue rose from $1 billion to $1.1 billion year-over-year.

Company: TRW Automotive (TRW)
Total 2010 compensation: $76.8 million

TRW shares soared during 2010, ending the year almost 105% higher. The extraordinary performance was driven by EPS, which rose from $0.51 to $6.49, as revenue moved from $11.6 billion to $14.4 billion. TRW, which supplies car parts, benefited from the rebound in the auto industry, but Plant’s compensation is reasonable based on the results he delivered to shareholders.

Company: Omnicare (OCR)
Total 2010 compensation: $98.3 million

Gemunder’s 2010 pay package can't be justified based on shareholder returns. The firm’s stock was up only 2% for the period. It's no wonder the shares didn't do better: The company’s EPS fell from $1.81 in 2009 to a loss of $0.91 in 2010. Revenue fell from $6.2 billion to $6.1 billion.

Company: McKesson (MCK)
Total 2010 compensation: $145.3 million

McKesson’s shares were up 13% in 2010, underperforming the S&P 500.  And while its revenue was $112 billion in 2010, up from $108.7 billion in 2009, EPS fell from $4.62 to $4.29.

In that light, it is hard to imagine how the board of McKesson could have justified giving Hammergen such an extraordinary compensation package.


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