Taxi Driver's Viral Videos Boost Business: 3 Tips

Claire Gordon
Taxi Dave
Taxi Dave

Dave Rivera received some funny calls on Monday. One person dialed him and said, "Just wanted to give you a shout-out," and hung up. Another person sang the lyrics to Wiz Khalifa's "Black and Yellow," and hung up. Someone else said, "You're stupid," and hung up.

That's what happens when 90,000 people watch your YouTube video, and your phone number is publicly listed.

Rivera is a cab driver in downtown Sacramento, and he's made a few YouTube videos over the years to market himself: "Taxi Dave and His Party Cab." In one, he sings "Don't Stop Believin' " for a full 60 seconds. In another, he bops to LMFAO's "Party Rock Anthem" for over two minutes. In the one that just went viral, he raps "Black and Yellow," with the lyrics slightly tweaked.