Goldman's New PR Head: A Tough First Week

David Schepp
Jake Siewert Goldman Sachs
Jake Siewert Goldman Sachs

Talk about a rough first week on the job. Just one day after Jake Siewert started as public relations chief for Goldman Sachs, executive Greg Smith delivered a scathing resignation from the investment firm via an op-ed rant in The New York Times.

Siewert (pictured), who was said to be considering a similar job at PepsiCo before signing on at Goldman, appears to have had little to do with the statement that was crafted shortly after Smith's article showed up on newsstands, computer screens and mobile devices the world over. He did, however, insist that the response be immediate, The Daily Beast reports.