Why The Corporate Tablet Market Is Really the Corporate iPad Market
The corporate tablet market is even more nascent than the consumer tablet market. It's just getting started, and ChangeWave's figures show that the iPad is set to grab even more market share than it does with consumers.
Of the over 1,600 business IT buyers included in its survey, 22% are planning on purchasing some type of tablet for their employees this quarter alone. Of those planned purchases, a whopping 84% have their sights set on the iPad. This marks a 7% improvement to the 77% seen in November.
While this survey was conducted in February -- in other words, before the new iPad was unveiled last week -- ChangeWave believes that IT buyers were fully expecting the new device, and that this expectation affected the survey's results.
In the consumer market, Apple's share slipped in the fourth quarter, as Google (NAS: GOOG) Android devices started to gain a little traction, although mostly thanks to rogue Android tablets like Amazon.com's (NAS: AMZN) Kindle Fire. In contrast, the iPad's share in the corporate tablet market is set to grow, as all other tablet makers saw their respective shares of expected purchases slip over the past quarter.
Source: ChangeWaveResearch.com, a service of 451 Research.
Even Research In Motion (NAS: RIMM) , whose BlackBerrys have long ruled the enterprise, is seeing its corporate tablet demand slip from bad to worse. Samsung and Amazon are distant runners-up, still hardly comparing to Apple's dominance in this market; even they weren't immune to the falling demand that every other manufacturer has seen in the face of the new iPad's release.
The corporate tablet market is in its infancy, but it looks like we might as well just call it the corporate iPad market.
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