By Debra Auerbach
One of the most common pieces of job-seeker advice we give on this blog is to personalize application materials as much as possible. This includes the addressing of your cover letter. There may be cases where it's impossible to find a contact associated with the position, but that doesn't mean "To whom it may concern" is the only option. With such easy access to information through social media and sites like LinkedIn, don't give up on cover-letter customization just because the job description doesn't list a contact.