SodaStream Shares Jumped: What You Need to Know

Although we don't believe in timing the market or panicking over market movements, we do like to keep an eye on big changes -- just in case they're material to our investing thesis.

What: Shares of SodaStream (NAS: SODA) have jumped by as much as 11% today after the company unveiled its next-generation home soda maker.

So what: The device dubbed "Revolution" is the company's first electrically powered soda maker and adds a handful of new features for soda do-it-yourselfers. It includes choices for different carbonation levels, easier bottle insertion and removal, and an LED display to keep an eye on carbonation progress and CO2 usage.

Now what: Following up the announcement, Oppenheimer is out with some bullish comments, noting that the new machine is evidence of SodaStream's continued innovation and belief that concerns over slower shipments in the fourth quarter are overblown. Oppenheimer reiterated its "outperform" rating and price target of $55. Don't miss our very own Foolish take on SodaStream's announcement, brought to you by fellow Fool Rick Munarriz.

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At the time thisarticle was published Fool contributorEvan Niuholds no position in any company mentioned.Click hereto see his holdings and a short bio.Motley Fool newsletter serviceshave recommended buying shares of SodaStream International. Try any of our Foolish newsletter servicesfree for 30 days. We Fools may not all hold the same opinions, but we all believe thatconsidering a diverse range of insightsmakes us better investors. The Motley Fool has adisclosure policy.

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