When Emma Barnett was cleaning her house last weekend, she picked up her boyfriend's pants, and noticed the laundry tag. It advised to wash the chinos inside out in warm water, to use only non-chlorine bleach, and to avoid ironing the print. "Or---" it adds at the bottom, "GIVE IT TO YOUR WOMAN, IT'S HER JOB."
Barnett happened to be the digital media editor on the major British newspaper The Telegraph. So she wrote an article. She knew "how to take a joke," she explains, "even when it seemed it was at the expense of my gender." But this hidden sexist imperative, to get "your woman" to fulfill her traditional function as laundress to the man, strangely irked her.