Self Magazine gets its Workout in the Park on ... in a Facebook game
Developed in conjunction by Self and New York-based Smerc, Self Workout in the Park takes the tried and true simulator approach to branded social games. When the game launches on March 19, players will get to create and curate their very own workout park, customize their avatars and partake in fitness challenges that will reflect in their avatar's image. Self Workout in the Park also packs a metric ton of sponsor support, with everything from in-game ads to branded virtual goods.
"SELF Workout in the Park will have a profound effect on our brand footprint as the number of female gamers has grown exponentially, now representing 55 percent of the 98 million social gamers in the U.S," Self VP and publisher Laura McEwen said in a release. "SELF is at the right place at the right time-the game is fun, funny, engaging and captures women's passionate interests in fitness, health and wellness."
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