This Is How Companies Stay Out of the Graveyard
The following video is part of our "Motley Fool Conversations" series, in which consumer goods editor and analyst Austin Smith discusses topics across the investing world.
In today's edition, Austin sheds light on one company that he sees making the hard call on one of its former bread-and-butter divisions. He thinks that when it made the hard call to sell a namesake brand, it showed the rare forward focus that so many major companies lack. Despite its crash-landing stock price performance over the last 12 months, moves like this give Austin hope that Liz Claiborne has the gumption to turn this ship around. The graveyard of corporations that tried to ride the success of past brands and products without looking to the future always has room for more. Fortunately, it looks like Liz Claiborne is willing to do what it takes to remain here in the world of living, breathing companies.
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