Ferro Shares Got Crushed: What You Need to Know

Although we don't believe in timing the market or panicking over market movements, we do like to keep an eye on big changes -- just in case they're material to our investing thesis.

What: Shares of specialty materials and chemical maker Ferro (NYS: FOE) fell 18% today after fourth-quarter earnings and 2012 guidance fell short of estimates.

So what: Revenue fell 18% in the fourth quarter to $443 million and fell short of the $467.3 million analysts had expected. The company also posted a much bigger loss of $0.33 per share, which fell to $0.08 per share when you strip out one-time items, but that was still double the loss analysts expected.

Now what: Lower volumes in the company's solar paste business were the big driver of lower demand, and I'm not confident that that business will return. Solar installations were strong again last year, and as manufacturers cut costs, Ferro appears to be a loser in the materials business. Management is also expecting flat sales for 2012, so I'm not going to jump on this bandwagon until I see sales and profits trending in the right direction.

Interested in more info on Ferro? Add it to your watchlist byclicking here.

At the time thisarticle was published Fool contributor Travis Hoium does not have a position in any company mentioned. You can follow Travis on Twitter at @FlushDrawFool, check out his personal stock holdings or follow his CAPS picks at TMFFlushDraw.Try any of our Foolish newsletter services free for 30 days. We Fools may not all hold the same opinions, but we all believe that considering a diverse range of insights makes us better investors. The Motley Fool has a disclosure policy.

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