This Is Amazon's Real Moneymaker

The guest on this week's nationally syndicated Motley Fool Money radio show is Ron Adner, an award-winning professor and author of the new book The Wide Lens: A New Strategy for Innovation. Sony created the first e-reader, a full year before Amazon.com came out with the Kindle. So how has Amazon succeeded when Sony had the first-mover advantage? In this audio segment, Adner analyzes that while Sony had the better product, Amazon had the better overall solution for consumers. Likewise, Adner argues that while the Kindle device is succeeding, the Kindle app is far more important to Amazon's long-term battle with competitors.

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At the time thisarticle was published Chris Hillowns shares of Amazon.com. The Motley Fool owns shares of Amazon.com and Apple.Motley Fool newsletter serviceshave recommended buying shares of Apple and Amazon.com and creating a bull call spread position in Apple. Try any of our Foolish newsletter servicesfree for 30 days. We Fools don't all hold the same opinions, but we all believe thatconsidering a diverse range of insightsmakes us better investors. The Motley Fool has adisclosure policy.

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