The following video is part of our "Motley Fool Conversations" series, in which consumer goods editor/analyst Austin Smith discusses topics across the investing world.
In today's edition, Austin talks about Whole Foods' growing problem, its multiple. Despite everything the grocer has done right, it is priced a bit rich right now, especially compared to the competition. The problem with being priced to perfection is that one small stumble can send shares spiraling when the company can't meet the market's expectations.
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