Think Different. Unless You Work at Apple.
The guest on this week's nationally syndicated Motley Fool Money radio show is Adam Lashinsky, editor-at-large of Fortune magazine and author of Inside Apple: How America's Most Admired -- and Secretive -- Company Really Works. For years Apple promoted the phrase "Think Different" in its advertising and marketing. In this audio segment, Lashinsky shares why part of Apple's success over the past 15 years lies in its ability to hire and retain employees who conform to the ideals of executing a single task, not ruffling feathers and not engaging in office politics. This puts Apple's corporate culture in stark contrast to companies like Google.
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At the time this article was published Chris Hillowns no shares of any of the companies mentioned. The Motley Fool owns shares of Google and Apple.Motley Fool newsletter serviceshave recommended buying shares of Apple and Google and creating a bull call spread position in Apple. Try any of our Foolish newsletter servicesfree for 30 days. We Fools don't all hold the same opinions, but we all believe thatconsidering a diverse range of insightsmakes us better investors. The Motley Fool has adisclosure policy.