Hasbro could take FarmVille, CityVille and more to toy land this fall

FarmVille Plush
FarmVille Plush

If you thought Facebook games were just for middle-aged moms, think again. Zynga and Hasbro have announced a partnership allowing the toy company to release numerous toys and games based on Zynga's leading social games starting this fall. While specifics weren't mentioned in the release, Zynga says this partnership could lead to several pieces of "co-branded merchandise."

"This partnership is so special because it represents an exciting leap forward in enabling people to connect their virtual and real worlds," Zynga CEO Mark Pincus said in a release. "Hasbro has inspired play through their famous toys, games and action figures and we look forward to working with a company that continually creates meaningful and fun brands."

Hasbro CEO and president Brian Goldner said in the release that he's proud to help bring Zynga's games to even more people than its 227 million monthly players. While Hasbro is largely known for its board games, action figures and toddlers' toys, the company is also heavily involved in the games space.

"Zynga is bringing more games to mainstream culture and is redefining how people play. At Hasbro, we're proud to help bring their games to even more people around the world," Goldner said. "This strategic alliance plays off of both Hasbro's and Zynga's proven strengths and is emblematic of the new innovations and new platforms we are creating across our entire gaming portfolio."

So, will we see FarmVille's critters in toy form? Probably, but we've seen that before (see above). There's no reason why this couldn't mean more. Based on how vague this announcement is, there doesn't seem to be much stopping Zynga from using Hasbro's brands in its games. Who's up for Magic: The Gathering on Facebook by Zynga? This guy right here, that's who.

Are you excited to know that Zynga will break through into the toy world once again? What would you like to see come of this partnership? Sound off in the comments. Add Comment.

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