1 Important Key to Fixing Netflix
The following video is part of our "Motley Fool Conversations" series, in which senior technology analyst Eric Bleeker and Chief Technology Officer Jeremy Phillips discuss topics across the investing world.
In today's edition, Jeremy and Eric discuss Netflix's search for a new chief marketing officer. Leslie Kilgore recently left the position after 12 years on the job. While investors might not zone in on marketing as a key differentiator, Netflix's subscriber acquisition costs, or SAC, have long been the envy of the industry. However, Kilgore's stepping down is another demonstration of how Netflix is switching strategies from a delivery-based disc model to a streaming company that needs to target subscribers in new ways.
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At the time this article was published Eric Bleeker and Jeremy Phillips have no positions in the stocks mentioned above. The Motley Fool has no positions in the stocks mentioned above.Motley Fool newsletter services recommendNetflix and priceline.com. Try any of our Foolish newsletter servicesfree for 30 days. We Fools may not all hold the same opinions, but we all believe thatconsidering a diverse range of insightsmakes us better investors. The Motley Fool has adisclosure policy.
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