Ford Takes a Cue From Apple
The following video is part of our "Motley Fool Conversations" series, in which editor/analyst Isaac Pino and industrials editor/analyst Brendan Byrnes discuss topics across the investing world.
In today's edition, Isaac and Brendan analyze Ford's recent focus on profitability and quality design. Similar to Steve Jobs' work at Apple, Ford has shifted from its strategy of stealing market share at all costs to one that focuses on the consumer and generates higher margins. After a visit to the Washington Auto Show, Isaac reflects on the new styles of the Ford Fusion and Lincoln MKZ and discusses how these cars fit in with Ford's overall strategy for 2012.
Ford's return to profitability allowed the company to restore its long-suspended dividend, with the first payment due in March. But you don't have to wait until March to put the power of reinvested dividends to work in your portfolio. Discover additional dividend plays in our special free report, "Secure Your Future With 11 Rock-Solid Dividend Stocks." You can access your complimentary copy today at no cost! Just click here to discover the winners we've picked.
At the time this article was published Brendan Byrnes owns shares of Ford. Isaac Pino has no positions in the stocks mentioned above. The Motley Fool owns shares of Ford.Motley Fool newsletter services recommendFord. Try any of our Foolish newsletter servicesfree for 30 days. We Fools may not all hold the same opinions, but we all believe thatconsidering a diverse range of insightsmakes us better investors. The Motley Fool has adisclosure policy.
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