By Tina Wells
Millennials are a confusing demographic for businesses to target successfully because it's difficult to pin down what this age group is into, up for and supposedly up against. Unpredictable, incredibly segmented and with fleeting interests, how can an entrepreneur reach a generation that doesn't stay still long or often?
Tina Wells is the CEO of Buzz Marketing Group, who strategizes for top clients within the beauty, entertainment, fashion, financial, and lifestyle sectors to target the allusive Millennial demographic. She has 10 predictions for the year 2012.