The Virtual Handshake: Making And Taking Email Introductions

By Nathan Lustig

I get asked to connect people all the time. I also ask others to connect me to people every single day. Introductions are an incredibly powerful way to get to know people who can help you with your business or in your personal life. It's also great to be able to give an introduction to two people who will mutually benefit from knowing each other. Email introductions are the most common intros these days, so it's important to know how to both introduce two people and respond to introductions, just like a virtual handshake.