1 Big Mistake Tech Companies Are Making

The guest on this week's nationally syndicated Motley Fool Money radio show is Alex Goldfayn, author of Evangelist Marking: What Apple, Amazon, and Netflix Understand About Their Customers (That Your Company Probably Doesn't). In this audio segment, he analyzes the mistake technology giants like Hewlett-Packard and Microsoft are making in trying to connect with consumers and what they can do to fix it.

Despite their challenges connecting with customers, Microsoft and Hewlett-Packard are (like any big tech company) doing big business in China. If you're looking for a smaller tech company that's making a splash in China, The Motley Fool has a new free report on mobile named "The Next Trillion-Dollar Revolution" that details a "hidden" component play inside mobile phones that also is a market leader in the exploding Chinese market. Inside the report we not only describe why the mobile revolution will dwarf any other technology revolution seen before it, but we also name the company at the forefront of the trend. You can access this just-released report by clicking here -- it's free.

At the time thisarticle was published Chris Hilland The Motley Fool own shares of Microsoft.Motley Fool newsletter serviceshave recommended buying shares of Microsoft, writing covered calls in Dell, and creating a bull call spread position in Microsoft. Try any of our Foolish newsletter servicesfree for 30 days. We Fools don't all hold the same opinions, but we all believe thatconsidering a diverse range of insightsmakes us better investors. The Motley Fool has adisclosure policy.

Copyright © 1995 - 2012 The Motley Fool, LLC. All rights reserved. The Motley Fool has a disclosure policy.