Why This Stock is Spiking

Newell Rubbermaid (NYS: NWL) reported results for the fourth quarter 2011 this morning: The stock is up over 6% for the day trading as investors respond to positive news from the maker of Sharpie Markers and their namesake Rubbermaid storage containers.

For the quarter, Newell earned $80.4 million in net income, or $0.27 a share, compared to $75.7 million, or $0.25 a share, from a year earlier. Excluding one-time items, fourth quarter adjusted EPS came in at $0.40 topping analysts' estimates of $0.38.

Net sales also rose 3.7% to $1.5 billion, beating analysts' estimates of $1.49 billion. According to the company's press release, "[s]trong performance from emerging markets, new product pipeline fill, as well as distribution and share gains in North America, were the primary growth drivers." Newell's core sales grew 2% to 3%, excluding the impact of unfavorable exchange-rate conversions.

Going forward, the company is optimistic about its ability to leverage two ongoing restructuring programs to improve the bottom line. Its initial outlook for full year 2012 anticipates core sales growth of 2% to 3%.

The first restructuring plan focuses on the company's European operations, and is appropriately coined the "European Transformation Plan." This plan includes initiatives designed to "transform, simplify, and streamline the European organizational structure and business processes, aiming to lower costs and improve profitability." The company expects to realize annualized profitability improvement of $50 to $60 million upon completion of the plan in 2012.

The second restructuring plan is known as "Project Renewal." According to Newell's president and CEO, Michael Polk, this is an initiative designed to "reduce complexity in operating structure and realign resources to their highest possible businesses." In a research note dated January 26, JPMorgan Chase analyst John Faucher stated that he believes "that the restructuring savings that Newell will generate from Project Renewal and the European transformation plan will provide plenty of earnings flexibility in 2012."

While the results were positive, Newell competes in a highly aggressive marketplace with the likes of Post-It maker 3M (NYS: MMM) , Gillette razor manufacturer Proctor & Gamble (NYS: PG) , and household staple brand Church & Dwight (NYS: CHD) . 3M's stock price rose yesterday after the company reported that its profit inched 3% higher, as improved demand for products for homes, offices, and automobiles offset declining sales of high-tech products. Meanwhile, Proctor & Gamble reported EPS of $1.11 today, beating analysts' estimates of $1.08. Church and Dwight has been squeezed lately by Procter and Gamble, but still has some extremely powerful brands under their banner like OxiClean and Arm & Hammer. They could continue to be a thorn in the side of bigger players for years to come.

How to play it

Newell had a huge quarter, but there are plenty of other companies out there that investors need to watch during this earnings season. In the Fool's "Fourth-Quarter Earnings Report: 7 Stocks You'll Want to Watch," you'll find information on this quarter's possible big performers. It's completely free for our readers, so click here to access your free report today.

At the time thisarticle was published Foolish contributing writer John Maxfield does not have a financial position in any of the company's mentioned above.Motley Fool newsletter serviceshave recommended buying shares of 3M and Procter & Gamble; and creating a diagonal call position in 3M. Try any of our Foolish newsletter servicesfree for 30 days. We Fools may not all hold the same opinions, but we all believe thatconsidering a diverse range of insightsmakes us better investors. The Motley Fool has adisclosure policy.

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