It's All About You: Adapting To Consumers' Mindsets [Infographic]

personalization consumers
personalization consumers

Just a few years ago, Time named "You" as the weekly magazine's person of the year. It was acknowledgement that consumers' individual tastes and preferences were becoming increasingly important in making key business decisions.

The advent of the Internet and myriad personal electronic devices have put consumers in the driver's seat. Companies are responding by using data in novel ways to allow users to create personalized searches for all kinds of goods and services -- including employment.