Why Amazon.com Is the Cloud-Computing King



I'm not referring to the meaning of life, mind you. I'm talking about the annual list of the Top 500 supercomputers in the world. When you look at that list, Amazon.com's (NAS: AMZN) virtual supercomputer built using its Elastic Compute Cloud, or EC2, ranks No. 42, according to a recent Wired report.

The reason that's such a feat is that Amazon's virtual powerhouse is in the clouds and its raw processing power is decentralized and spread throughout its global network of data centers. This contrasts with the old-school approach of calling up Cray (NAS: CRAY) or Penguin Computing and ordering a multimillion-dollar machine, similar to what the feds just ordered sporting NVIDIA (NAS: NVDA) and Advanced Micro Devices (NYS: AMD) chips or this one using only ARM Holdings (NAS: ARMH) -based NVIDIA chips.

Cycle Computing is a small company that helps researchers and businesses tap into EC2's supercomputing power, and CEO Jason Stowe is naturally a big proponent of cloud-based processing. Stowe believes that while there is still a place to having one's own dedicated supercomputer, those days are numbered as cloud-based supercomputing is able to increasingly satisfy what the market needs.

Amazon provides an option that is more affordable and can handle most things thrown at it. For example, Cycle helped set up a virtual supercomputer running 30,000 cores on EC2 for about $1,279 per hour. That may sound like a lot to the average user, but it's chump change when compared with the alternative a researcher or business would face, which Stowe details:

If you created a 30,000-core cluster in a data center, that would cost you $5 million, $10 million, and you'd have to pick a vendor, buy all the hardware, wait for it to come, rack it, stack it, cable it, and actually get it working. You'd have to wait six months, 12 months before you got it running.

The takeaway is that even though Amazon's solution doesn't top the nosebleed horsepower of the No. 1 supercomputer, Japan's K Computer, which is almost 44 times as fast, it offers what will satisfy what many entities need and does so at a fraction of the monetary and time expenditures.

EC2 sees competition from Microsoft's (NAS: MSFT) Azure and Rackspace Hosting (NYS: RAX) , but you also don't see those names within the first 100 spots of the supercomputer list.

It's no wonder Amazon is the cloud-computing king.

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At the time thisarticle was published Fool contributorEvan Niuhas sold a bullish put spread on NVIDIA. He owns shares of Amazon.com and ARM Holdings, but he holds no other position in any company mentioned. Check out hisholdings and a short bio. The Motley Fool owns shares of Microsoft and Amazon.com.Motley Fool newsletter serviceshave recommended buying shares of Rackspace Hosting, Microsoft, Amazon.com, and NVIDIA, writing puts in NVIDIA, and creating a bull call spread position in Microsoft. Try any of our Foolish newsletter servicesfree for 30 days. We Fools don't all hold the same opinions, but we all believe thatconsidering a diverse range of insightsmakes us better investors. The Motley Fool has adisclosure policy.

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