Amazon.com (NAS: AMZN) is jumping with glee.
Ever since rolling out its Prime Instant Video service early this year, it has been aggressively growing the video offerings and adding more and more reasons to fork over $79 per year to become a Prime Member. The service still lags Netflix (NAS: NFLX) in terms of selection, but it's quite a steal when you consider the bundled two-day shipping and Kindle Lending Library for about 18% less annually.
Amazon already has content partners like CBS (NYS: CBS) , which brings Star Trek and Frasier to the mix, and News Corp.'s (NAS: NWSA) Twentieth Century Fox puts up cult favorites Arrested Development and The Wonder Years.
Amazon has just announced that it has extended the licensing agreement already inked with Fox, and will be adding popular shows Glee and Sons of Anarchy to its lineup. The first two seasons are available immediately, and future seasons will also become available through Prime Instant Video. The latest additions bring the Instant Video library up to almost 13,000 movies and TV shows.
Prime is a compelling offer, especially with how Amazon has demonstrated its commitment to growing the library. Netflix is taking its service to a new level with exclusive original content deals, such as reviving the Bluth family for a fresh round (compared to the old Arrested Development seasons on Prime) that will likely bring me back as a subscriber.
With as much as Amazon is packing into Prime, it simply couldn't afford a deal like that. I also doubt DISH Network's (NAS: DISH) Blockbuster Movie Pass or Coinstar's (NAS: CSTR) and Verizon's (NYS: VZ) rumored red-on-red mashup would go for exclusive content, either.
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At the time thisarticle was published Fool contributorEvan Niuowns shares of Verizon Communications and Amazon.com, but he holds no other position in any company mentioned.Click hereto see his holdings and a short bio.Motley Fool newsletter serviceshave recommended buying shares of Netflix and Amazon.com. Try any of our Foolish newsletter servicesfree for 30 days. We Fools may not all hold the same opinions, but we all believe thatconsidering a diverse range of insightsmakes us better investors. The Motley Fool has adisclosure policy.