2-Star Stocks Poised to Plunge: Teavana?

Based on the aggregated intelligence of 180,000-plus investors participating in Motley Fool CAPS, the Fool's free investing community, specialty tea retailer Teavana Holdings (NYS: TEA) has received a distressing two-star ranking.

With that in mind, let's take a closer look at Teavana's business and see what CAPS investors are saying about the stock right now.


Headquarters (Founded)

Atlanta (1997)

Market Cap

$617.4 million


Specialty stores

Trailing-12-Month Revenue

$150.9 million


Founder/Chairman/CEO Andrew Mack
CFO Daniel Glennon

Trailing-12-Month Operating Margin



$36,000 / $4.5 million

Sources: S&P Capital IQ and Motley Fool CAPS.

On CAPS, 28% of the 54 members who have rated Teavana believe the stock will underperform the S&P 500 going forward. These bears include OklaBoston and XMFElleMoran.

Just last month, OklaBoston touched on Teavana's seemingly unsustainable valuation: "Typical newly public stock. Possible bright future but nearly certain to be available cheaper in a few months."

In fact, Teavana currently sports a forward P/E of 26.5. That represents a premium to other hot beverage plays like Green Mountain Coffee Roasters (NAS: GMCR) (15.7), Starbucks (NAS: SBUX) (19.8), and Tim Hortons (NYS: THI) (18.3).

CAPS member XMFElleMoran elaborates on the bear case:

Shop or work there for a while, and you'll know why. Employees hearts arent in it, and they treat customers like objects from which to extract sales. They're forced to this mentality because their pay depends on it. While sales is crucial to [Teavana's] success, pushy sales will not do the trick with this highly discretionary, expensive, and unfamiliar product. The only thing that seperated teavana from the competition (on both tea and accessories) is the shopping experience -- it sure as hell isn't price that makes people buy from [Teavana]. If the shopping experience stinks, Teavana's got nothing. ...

Plus, increasing costs, new entrants into the market, substitute products, and total inability to expand to the fastest growing part of the world -- [A]sia -- because the product would be spat upon. Much better quality tea is available for much lower prices all across Asia.

What do you think about Teavana, or any other stock for that matter? If you want to retire rich, you need to protect your portfolio from any undue risk. Staying away from dangerous stocks is crucial to securing your financial future, and on Motley Fool CAPS, thousands of investors are working every day to flag them. CAPS is 100% free, so get started!

Interested in another easy way to trackTeavana?Add it to your watchlist.

At the time thisarticle was published Fool contributor Brian Pacampara owns no position in any of the companies mentioned. The Fool owns shares of Starbucks. Motley Fool newsletter services have recommended buying shares of Starbucks, Green Mountain, and Tim Hortons, as well as creating a lurking gator position in Green Mountain. Try any of our Foolish newsletter services free for 30 days.We Fools may not all hold the same opinions, but we all believe that considering a diverse range of insights makes us better investors. The Fool's disclosure policy always gets a perfect score.

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