So, that's what happened to Mafia Wars 2, eh? Let's not jump ahead of ourselves, but that's what Zynga COO John Schappert is telling potential investors as the company begins its IPO (initial public offering) road show. The company posted a video of the same presentation it is putting on for investors across the country--all 30 minutes of 51 mind-numbingly boring slides.
But there are some juicy bits to the talk provided by Zynga CEO Mark Pincus, Schappert and CFO David Wehner. (The video, which you can find here, is worth watching to see Mark Pincus talking to a teleprompter alone.) For one, five of the FarmVille maker's top executives come from second place competitor EA. And that doesn't even include former EA CCO Bing Gordon, who now serves on the social game giant's board.
After Pincus talked up his company's top games, Schappert took the stage and revealed that Zynga's games are only about one-quarter finished before they launch. This may be common knowledge to some players (ahem, FarmVille's beta period), but to hear that releasing technically unfinished games is part of the developer's core strategy is nevertheless surprising.
Later, Schappert dropped this bomb: The company has more people working on new games than existing ones. In other words, the developer has more staff focusing on games like CastleVille and upcoming games like Zynga Casino and Hidden Chronicles than, say, FarmVille and Mafia Wars and Zynga Poker.
Granted, the company has nearly 3,000 employees, but it's odd to hear that the company is more worried about its new games than it is the games that have historically made it the most money--$1.5 billion in revenue in the past four years, to be exact. With games like Pioneer Trail and Mafia Wars 2 in decline, it makes one wonder exactly where the line between "new game" and "existing game" is drawn within Zynga.
Do you think this is where Zynga should be focusing the majority of its attention? Could this be the reason why games like Pioneer Trail are suffering? Sound off in the comments. Add Comment.