With the Hispanic community responsible for over half the nation's new home sales in the third quarter and predicted to comprise 40 percent of the entire first-time-buyers market next year, their undeniable purchasing power has spurred Realtors to step up their game.
On Dec. 1, a new Spanish-language property search website, Sucasa.net, was launched by the California Association of Realtors to better satisfy the needs of potential homebuyers in the Hispanic population. Sucasa (which is Spanish for "your house") allows these buyers to navigate MLS listings with ease in Spanish.
Listings can be searched by city, price range, number of bedrooms and number of bathrooms, with translated results appearing in a list or map format. Even driving directions to the property will be offered in Spanish.
The search engine is not just a beneficial tool for potential homebuyers. Realtors will be able to better communicate the benefits of ideal properties to their clients and will be able to send their clients completely translated listings.
Sucasa.net is one of the first Spanish-language websites to offer a translated property search for listings based on the California Living Network database, which is powered by Realtor.com.
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