The Social Media Investment You Need to Avoid

The following video is part of our "Motley Fool Conversations" series, in which Motley Fool senior technology analyst Eric Bleeker and chief technology officer Jeremy Phillips discuss emerging trends in technology.

In today's edition, Jeremy and Eric look at a new social media ETF that might not give investors the exposure they're looking for. While marketed as a social media ETF, companies like Yandex and Google make appearances, though their businesses are being driven almost solely by online search. Also, the ETF tilts heavily toward China, which could surprise investors who don't do their homework on the ETF's assets. The advice from Eric and Jeremy: This ETF won't give you social media exposure if that's what you're looking for. Instead, do your homework and buy your best ideas within the sector.

Of course, the best way to play social media might be not even buying the companies in the space. Instead, investors can ride other trends social media is creating. The most powerful of which might be the massive amounts of data flowing through these sites. Right now, there's a data boom that will lead to a quadrupling of Internet traffic by 2015. The Motley Fool has compiled a new report called "The Motley Fool's Top Stock for 2011," which highlights a company that's set to profit handsomely from the booming amounts of data flowing across the Internet, no matter which company delivers the video. Thousands have requested access to this special free report, and now you can access it today at no cost. You can get instant access to the name of this company by clicking here -- it's free.

At the time thisarticle was published Eric Bleekerand Jeremy Phillips do not own shares the companies listed above. The Motley Fool owns shares of Google, EMC, International Business Machines, and Qualcomm.Motley Fool newsletter serviceshave recommended buying shares of Sina, Netflix, Google, Baidu, and Try any of our Foolish newsletter servicesfree for 30 days. We Fools may not all hold the same opinions, but we all believe thatconsidering a diverse range of insightsmakes us better investors. The Motley Fool has adisclosure policy.

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