Disney's cleaning house, Playdom's ESPNU College Town is next

ESPNU College TownDid you get the email too? Social City--um, never mind--Gardens of Time maker Playdom has announced in a mass email sent to players that ESPNU College Town will be closed for good this Dec. 20. According to the message (the game features a truncated version), Playdom feels that the game has run its course." And players already appear quite upset in the forums.

No information has been given on whether players will be able to transfer their existing premium in-game currency to another Playdom game nor whether players will be reimbursed for their money spent. And that fact seems to have players more upset than anything.

"What a waste for everyone who ever did anything with this game," player Dean, Johnstown State writes. "I'm ashamed I ever signed up. Get an email saying I was one of the game's best, well, I hate myself for the money I spent playing this POS game and what it became and, now, how it's going out."

ESPNU College Town was one of the first major branding attempts in Facebook games, which enjoyed considerable success in 2010. And, at least as far as we know, ESPNU was the first social game to receive TV advertisement. As of this writing, the game welcomes just 150,000 monthly players and 20,000 daily players, according to AppData.
ESPNU College Town Closing Notice
This is the second game this week alone to get the axe, following Social City. A lack of players is certainly the primary reason, but you can imagine that Disney is looking to make room for its upcoming Facebook games to be developed by Playdom. It looks like the company's new social games head is already hard at work.

Were you a long time ESPNU College Town fan? How do you think Playdom should handle the shutting down of these games, and do you plan on picking up any other Playdom games? Sound off in the comments. Add Comment.
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