As investors, we need to understand how our companies truly make their money. A neat trick developed for just that purpose -- the DuPont formula -- can help us do so.
The DuPont Formula can give you a better grasp on exactly where your company is producing its profit, and where it might have a competitive advantage. Named after the company where it was pioneered, the formula breaks down return on equity into three components:
Return on equity = net margin x asset turnover x leverage ratio
What makes each of these components important?
High net margins show that a company can get customers to pay more for its products. Luxury-goods companies provide a great example here.
High asset turnover indicates that a company needs to invest less of its capital, since it uses its assets more efficiently to generate sales. Service industries, for instance, often lack big capital investments.
Finally, the leverage ratio shows how much the company is relying on liabilities to create its profits.
Generally, the higher these numbers, the better. That said, too much debt can sink a company, so beware of companies with very high leverage ratios.
Let's see what the DuPont Formula can tell us about CME Group (NAS: CME) and a few of its sector and industry peers:
NYSE Euronext (NYS: NYX)
Nasdaq OMX Group (NAS: NDAQ)
CBOE Holdings (NAS: CBOE)
Source: S&P Capital IQ.
The exchange business exhibits very attractive margins but not-all-that-attractive returns on equity, CBOE excluded. CME leads this group by margin, but turns in meager ROE, due largely to very low asset turnover. It's a similar story for NYSE and Nasdaq, with strong net margins offset by low asset turnover and moderate leverage. CBOE puts up the attractive ROE on the back of a very high net margin, and its focus on high asset turnover distinguishes it from peers.
Using the DuPont formula can often give you some insight into how a company is competing against peers and what type of strategy it's using to juice return on equity. To find more successful investments, dig deeper than the earnings headlines.
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At the time thisarticle was published We Fools may not all hold the same opinions, but we all believe thatconsidering a diverse range of insightsmakes us better investors.Jim Royal, Ph.D.,does not own shares in any company mentioned.Motley Fool newsletter serviceshave recommended buying shares of NYSE Euronext. Try any of our Foolish newsletter servicesfree for 30 days. We Fools may not all hold the same opinions, but we all believe thatconsidering a diverse range of insightsmakes us better investors. The Motley Fool has adisclosure policy.
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