How Do These Retailers Boost Their Returns?

As investors, we need to understand how our companies truly make their money. A neat trick developed for just that purpose -- the DuPont Formula -- can help us do so.

The DuPont Formula can give you a better grasp on exactly where your company is producing its profit, and where it might have a competitive advantage. Named after the company where it was pioneered, the formula breaks down return on equity into three components:

Return on equity = net margin X asset turnover X leverage ratio

What makes each of these components important?

  • High net margins show that a company can get customers to pay more for its products. Luxury-goods companies provide a great example here.

  • High asset turnover indicates that a company needs to invest less of its capital, since it uses its assets more efficiently to generate sales. Service industries, for instance, often lack big capital investments.

  • Finally, the leverage ratio shows how much the company is relying on liabilities to create its profits.

Generally, the higher these numbers, the better. But too much debt can sink a company, so beware of companies with very high leverage ratios.

Let's see what the DuPont Formula can tell us about TJX (NYS: TJX) and a few of its sector and industry peers:


Return on Equity

Net Margin

Asset Turnover

Leverage Ratio






Kohl's (NYS: KSS)





Macy's (NYS: M)





Saks (NYS: SKS)





Source: S&P Capital IQ.

TJX maintains a very good return on equity, even without the highest margin in this group. The company relies heavily on high asset turnover and a high but healthy amount of leverage. Macy's puts up a good ROE but uses more leverage to do so. The major difference in these metrics between Saks and Kohl's is net margin, with asset turnover and leverage looking comparable. With a more comparable margin, Saks could put up a mid-teens ROE as well.

Using the DuPont formula can often give you some insight into how a company is competing against peers and what type of strategy it's using to juice return on equity. To find more successful investments, dig deeper than the earnings headlines.

Add these companies to your watchlist:

  • Add TJX to My Watchlist.

  • Add Saks to My Watchlist.

  • Add Macy's to My Watchlist.

  • Add Kohl's to My Watchlist.

At the time thisarticle was published Jim Royal, Ph.D.,owns no shares in any company mentioned. Try any of our Foolish newsletter servicesfree for 30 days. We Fools don't all hold the same opinions, but we all believe thatconsidering a diverse range of insightsmakes us better investors. The Motley Fool has adisclosure policy.

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