Look, we normally question the validity of in-game branding events (take Enrique, for instance), but you don't question Michael. Well, at least not when it comes to his contributions to pop culture--good, bad and hilarious. So, instead of wonder why Zynga has enlisted the late King of Pop as the next big brand to hit CityVille, we're just going to accept it ... and maybe have a little fun.
From Nov. 17 through Nov. 25, Michael Jackson will rock CityVille (all night?) to celebrate the The Immortal World Tour by Cirque du Soleil, an interpretive showcase of the multimillion record-selling recording artist's work. The developer has included a number of activities for players to partake in order to unlock an exclusive video of The Immortal World Tour. For starters, you'll get your very own version of Bubbles, Michael's pet monkey to keep you company in your city.
Throughout this week, collecting rent from your properties in CityVille has the chance to inspire a "synchronized gang of marching futuristic soldiers," according to Zynga. No folks, we couldn't make this stuff up if we tried. During the event, players can collect virtual posters from their friends and "grovel" (Zynga's word, not ours) for other items to complete the Goals.
The ultimate reward for your work is a stage of robotic performers honoring the late, great King of Pop. Better yet, you can keep it forever. Alright, we'll give in: Look, Michael's life was crazy enough, so can't we just let the guy rest? Fine, just after this quest.
Are you digging the Michael Jackson tribute in CityVille so far? What do you think of branded promotions in your social games? Sound off in the comments. Add Comment.