Capcom feels the power of The Smurf, gets bullish on social games

Seriously, those blue buggers must be hypnotizing or something. Capcom, the Japanese games company behind serious game franchises like Resident Evil, has revealed serious intention to take advantage of the social games movement. 1UP reports that Capcom will employ a laser focus on the social games industry, the same industry that kept it in the black in 2011.

"Capcom has decided to look at the social-game field from the scope of the entire company," Street Fighter IV producer Yoshinori Ono told Famitsu Magazine, translated by 1UP. "Instead of framing it in its own section like consoles or mobile games, it's something that all of Capcom development is involved with."

The news comes just as Capcom announced that the next game in the wildly popular (in Japan) Monster Hunter series would appear on mobile phones through Japanese social game publisher Gree. Ono, who will lead the charge, went on to say that this company-wide push into social will ultimately lead to new properties, as not many social gamers are also fans of, say, Street Fighter, even in Japan. (Though, Ono has admitted that fighting games would fit right on Facebook.)

"We discuss all the issues that go behind a platform choice, then go with what we think is the best solution," Ono said. "If we have titles suitable for the overseas market, for example, then Facebook or Google+ are viable choices for that."

Capcom's strictly-social subsidiary, Beeline Interactive, has enjoyed immense success in the U.S. with games like Smurfs' Village. That said, we'd be surprised if this new found social initiative didn't creep over into Capcom's Western efforts. Facebook gamers: Better start practicing your Hadouken.

[Via GamesIndustry.biz]

Do you think Capcom is making a smart move in focusing more on social games company-wide? What Capcom franchise do you hope hits Facebook or Google+ first? Sound off in the comments. Add Comment.